Florida Strawberry Members

Welcome to the home of the freshest, most delicious strawberries in the world. Enjoy fresh Florida strawberries, available December through April.

Fresh From Florida Billboards Promote Strawberries

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TALLAHASSEE, Fla. – The Florida Department of Agriculture and Consumer Services today launched a new “Fresh From Florida” marketing campaign with billboard ads across the state that feature fresh Florida produce.

New Advertising Campaign First of Its Kind in Florida
New Advertising Campaign First of Its Kind in Florida

“These billboards will showcase wholesome and delicious Florida strawberries, tomatoes and sweet corn,” said Commissioner of Agriculture Adam H. Putnam. “The new ad campaign will help us increase awareness for the seasonal availability of ‘Fresh From Florida’ products.”

Beginning today, the billboard ads will be up in Tampa, Orlando, Jacksonville, Gainesville, Boynton Beach and Tallahassee. The strawberry billboards will go through February, followed by tomatoes and sweet corn.

Read more at: Fresh from Florida

Check Your Strawberry IQ

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Did you know?

  • Florida is the second largest strawberry producer in America.
  • The season for Florida strawberries is November through mid-March when other U.S. strawberry producing areas are dormant.
  • Plant City, Fla., is known as the “Winter Strawberry Capital of the World.”

What Consumers Want
When it comes to strawberries, American consumers are pretty picky. Here’s what they recently told University of Florida researchers. Shoppers value freshness and taste above all. And they prefer to purchase locally grown berries. Imported berries?  Not so much.

Not only that, they are three times more likely to pick strawberry packages that are identified with the Florida Department of Agriculture’s “Fresh from Florida” logo. And, not surprising, consumers want to support our hard-working strawberry farmers and the local economy. Way to go shoppers!

About Florida Winter Strawberries

In 1980, a few strawberry growers began meeting in their homes to discuss the best way to organize a group that would represent the interests of the Florida strawberry industry. On February 11, 1982, the Florida Strawberry Growers Association (FSGA) was born. Hillsborough County is recognized as the Winter Strawberry Capital of the World and the home of some of the sweetest, reddest and juiciest strawberries around.

Get Connected

Florida Strawberry Growers Association
P.O. Box: 2550
Plant City, FL 33564
Telephone: 813-752-6822
Fax: 813-752-216

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