Florida Strawberry Members

Welcome to the home of the freshest, most delicious strawberries in the world. Enjoy fresh Florida strawberries, available December through April.

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Contact Us

FSGA Staff

Mailing Address

P.O. Drawer 2550
Plant City, FL 33564

Telephone: 813-752-6822
Fax: 813-752-2167

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Physical Address

13138 Lewis Gallagher Road
Dover, FL 33527


Kenneth Parker headshot

Kenneth Parker, Executive Director

Kenneth Parker, a Plant City native, oversees two related organizations: The Florida Strawberry Patent Service Corp., which licenses the use of new varieties of Florida strawberries, and the Florida Strawberry Research and Education Foundation, which supports the development of new varieties and other grower-related research at the University of Florida.

As Executive Director, Kenneth will focus on “the many moving parts” that make up the state’s strawberry industry, including the patenting and licensing of new strawberry varieties, channeling royalties to ensure continued research and enhancing marketing efforts of the unique crop that is Florida winter strawberries.

When it comes to reaching his goals for the FSGA, Kenneth is quick to commend and recognize the staff for taking on more responsibilities, allowing the organization to best serve the growers and ensure the future growth of both crops and consumers.

Sue Harrell headshot

Sue Harrell, Director of Marketing

Sue Harrell, or Strawberry Sue, has been marketing director and spokesperson for the Florida Strawberry Growers Association since 2007, and she’s been farming, marketing and promoting Florida-grown strawberries for almost 40 years. Sue is a graduate of the University of Florida’s Leadership Program for Agriculture and Natural Resources.

Sue’s responsibilities for the FSGA consist of developing a variety of marketing strategies to reach consumers, retailers and foodservice professionals with the message that Florida is the dominant supplier of U.S.-grown strawberries that are harvested in the winter months. She works locally, statewide and nationally to coordinate and implement public relations and promotional programs that boost the overall awareness of Florida’s unique winter strawberries.

Tiffany Dale headshot

Tiffany Dale, Director of Business Administration & Finance

Tiffany Dale joined the Florida Strawberry Growers Association in August of 2015 as the Director of Member services and community relations. As a sixth generation Floridian and Hillsborough County native, she has a great appreciation for Florida agriculture, and more specifically the strawberry industry.

In 2021, she transitioned into the role of Director of Business Administration and Finance. She feels fortunate to be part of such a wonderful team and group of individuals who truly love what they do for a living and to provide the highest quality product for consumers.


Brianne Reichenbach, Director of Member Services

Brianne Reichenbach is the newest addition to the team at the Florida Strawberry Growers Association. She joined the Association in November of 2021 at the Director of Member Services.

She is passionate about advocating for our Florida strawberry growers and helping connect them to information and people who can provide solutions when problems arise on the farm. In addition, she helps facilitate the education focused programming at FSGA which includes scholarship opportunities for students as well as communicating with teachers and sending educational packets to classrooms both in Florida and around the country.

Brianne is excited to serve our growers, allied partners, educators, and allied industry leaders as a part of the great team at the Florida Strawberry Growers Association.

About Florida Winter Strawberries

In 1980, a few strawberry growers began meeting in their homes to discuss the best way to organize a group that would represent the interests of the Florida strawberry industry. On February 11, 1982, the Florida Strawberry Growers Association (FSGA) was born. Hillsborough County is recognized as the Winter Strawberry Capital of the World and the home of some of the sweetest, reddest and juiciest strawberries around.

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Florida Strawberry Growers Association
P.O. Box: 2550
Plant City, FL 33564
Telephone: 813-752-6822
Fax: 813-752-216

Recent Posts

  • 2018 Agritech Trade Show Agenda
  • 2016 Agritech Agenda
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The Florida Strawberry Growers Association, a 501(c)5 non-profit organization located in Dover, Florida. · Parent company of the Florida Strawberry Patent Service and the Florida Strawberry Research and Education Foundation. · All Content Copyright ©2016. All rights reserved.